This is where we educate ourselves on how you, your audience, and decision makers precieve your company. We identify how perceptions align and connect. If they don’t this is where the major magic happens at Brand Global.
In our discovery process we interview key individuals to ensure that we fully understand the needs and perceptions.
We also conduct several evaluations and comparisons to other like type products or services to see if there is a better more effective way to engage with your audience.
Lastly, we evaluate previous and current brand strategies and marketing efforts, to identify what works and what doesn’t based on interactions and revenue.
In this step we digest what we have learned from the discovery stage and create an project plan with opportunites for continuous improvement and increase the message your brand presents.
In the digesting process we further look into the overall organizational operations and participation by leadership and staff.
Additionally, we mesh our historical expertise with your discovery data and clarify the strategies best suited to increase brand awareness and revenue.
At this stage in the proces we have the ability to make a presentation based on the aggregation of information and data from our internal and external research.
“A fresh pair of eyes, can sometimes see something you missed…”
Now is where we presnet research findings, and present recommendations on positioning and provide some insightful prespective on your organizations historical activities.
This process is designed to provide constructive feedback and information that can be used to make appropriate changes, modifications, or deletions to brand messaging and strategies.
Now we have rolled up our sleeves and we can get to work. This is the stage where strategy and input are implemented. We explore multiple concepts, refine, design, finalize, and present.
Creating motivational boards that can directly impact mood and engage the audience is where this all starts to come together and really make sense.
Proposing updates to policies, procedures, strategies, and messaging can be not only a powerful message but can connect all audiences to a fresh new brand concept and image.
The time has come, we need to roll out the new look and feel of your concept or brand with deliverables that encompass all touch points and audiences.
This deployment is focused and strategically planned to ensure internal and external adoption.
In this final stage we will ensure that all proposed solutions and strategies have been accepted and vetted. This also includes a launch schedule, brand training, and providing Brand Standards and Guidelines.