CONSULTING

Marketing Seminar Series

oUR MARKETING TEAM HAS DEVELOPED A SERIES OF MARKETING SEMINARS TO HELP CLIENTS BETTER UNDERSTAND THEIR BUSINESS BY PROVIDING SEVERAL DIFFERENT WORKSHOPS.

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Marketing 101:
Creating Your Brand.

Today more than ever small businesses and individual entrepreneur need to have a brand. Consumers base buying decisions on your brand in addition to your marketing or promotions.

The essential thing in branding is clarity of what is being offered, whether it is a product, service or person. Image and consistency play a huge role in branding. Branding is the big plan. It describes the expected results of a product or individual. The reputation of the product or person is essential to the branding results.

This seminar offers an introduction in to identifying your brand and identity.

Marketing 101:
Marketing your Brand

Choosing the right method to market your brand can be often a daunting task. What are your businesses or individual strategy when it comes to brand exposure, client acquisition, and media attention?

Selecting the right method to increase brand awareness is key to the overall success of your business.

Knowing how to build a “value-added” brand in today’s competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research.

Marketing 101:
Marketing Strategy

Having a marketing strategy can be life or death for a business. Knowing where to get started with developing a marketing strategy for your business and writing a formal marketing plan.

An effective marketing strategy can product amazing results, especially when you choose a targeted method or approach. There are various ways to implement your strategy some which have financial commitments and others that may be free or low-cost solutions.

 

Marketing 101:
Social Media

Every business, no matter the size, should integrate social media into their marketing. Learn the fundamentals of social media marketing, and how social media platforms such as Google Places, Twitter, Pinterest, and Facebook can become a crucial part of your marketing plan.

While social media can be an effective way to get brand exposure it is not always the most effective way if you don’t have the right strategy for implementation. Targeting is one of many key concepts to effective social media marketing.

 

Marketing 101:
Resources & Utilization

Most small businesses don’t have the resources to hire their own marketing firm. Don’t sweat it! Our seminars on how to utilize your resources will teach you how to effectively market your small business so it can grow into a big one.

Proper utilization of resources is often a challenge many small businesses and individuals get caught up on where and when to spend. Knowing your target market and where your clients come from is key component on using your resources effectively.